BTIG Announces Expansion of Equity Research Division with Consumer Lifestyle and Wellness Brands Analyst Camilo Lyon

New York – November 20, 2019 BTIG announced today that Camilo Lyon has joined the firm’s Research and Strategy division to launch coverage across the consumer sector, focusing on lifestyle and wellness brands. He will be based in the firm’s New York office, and will report to David Lenchus, Director of Research at BTIG.

Mr. Lyon has more than 20 years of industry experience. He has spent the majority of his career covering the consumer sector inclusive of multi-national retail brands and emerging luxury, lifestyle, wellness and healthy living, fashion and beauty companies. Mr. Lyon has analyzed companies within the sector for several global financial services firms. At BTIG, his coverage will focus on modern retail, health and wellness, and active lifestyle brands, where he will analyze company dynamics, sector trends and the competitive marketplace. His expertise represents a new area of coverage for BTIG within the firm’s growing consumer offering which today includes homebuilding and restaurants research.

“Camilo will be an important addition to our Consumer Equity Research team,” said Mr. Lenchus. “Lifestyle and wellness brands are an exciting new coverage area for us. We believe his understanding of both the mature and emerging, early-stage, high growth companies across the constantly evolving consumer landscape will help our institutional investors better navigate the market. Tracking consumer spending, investor behavior and other cyclical and environmental trends across verticals will help clients make more informed investment decisions.”

Mr. Lyon joins BTIG’s Equity Research team as a Managing Director. Prior to BTIG, he was a Managing Director and the Head of U.S. Consumer Research at Canaccord Genuity. Mr. Lyon also worked at Wedbush Securities and Bank of America Merrill Lynch covering consumer discretionary companies across hardlines, softlines, footwear and apparel. He began his finance career at Goldman Sachs. Mr. Lyon earned an MBA from the University of Chicago Booth School of Business and a BS in business administration from Boston University.

BTIG Research and Strategy provides comprehensive reports, industry observations and other insights for clients. The team’s sector focus includes consumer, energy, financials, healthcare, real estate, shipping, and technology, media and telecommunications.  Visit to learn more.


About BTIG

BTIG is a global financial services firm specializing in institutional trading, investment banking, research and related brokerage services. With an extensive global footprint and more than 600 employees, BTIG, LLC and its affiliates operate out of 18 cities throughout the U.S., and in Europe, Asia and Australia. BTIG offers execution, expertise and insights for equities, equity derivatives, ETFs and fixed income, currency and commodities (futures, commodities, foreign exchange, interest rates, credit, and convertible and preferred securities). The firm’s core capabilities include global execution, portfolio, electronic and outsource trading, transition management, investment banking, prime brokerage, capital introduction, corporate access, research and strategy, commission management and more.

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