BTIG and Betaworks Studios Host Roundtable on Consumer Engagement with Industry Leaders from GE, NBA, Keds, ClassPass and

New York – October 12, 2018 BTIG, LLC and Betaworks Studios announced today that it hosted “BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond” with featured panelists Linda Boff, Chief Marketing Officer of GE, Christina Carbonell, Co-Founder of, Emily Culp, former Chief Marketing Officer of Keds, Pam El, Chief Marketing Officer of the NBA, and Joanna Lord, Chief Marketing Officer of ClassPass, on Monday, October 8th in New York.

The event took place at Betaworks Studios and was moderated by BTIG TMT Analyst Richard Greenfield. The roundtable focused on how brands are leveraging new technology and data on consumer behavior to engage with customers globally. Participants discussed the ways in which the marketing spend is changing, how to reach younger demographics in an increasingly fragmented world and what panelists perceive as the most exciting new technologies for marketers to utilize. The speakers emphasized that performance and brand marketing must learn to co-exist, with marketers focused on telling their brand’s story across an evolving array of platforms.

“Betaworks Studios is a place where builders gather to share stories around how to build better and we couldn’t have brought together a better collection of builders last night, with the chief storytellers from some of the world’s most well-known brands,” commented John Borthwick, Founder and Chief Executive Officer of Betaworks.

“In an era where more women than ever are leading and influencing the direction of some of the world’s most prestigious and industry-disrupting brands, we wanted to create a forum for thought leaders to share how to capture consumer attention,” noted Mr. Greenfield. “Regardless of the size of their marketing budget and the platforms utilized, CMOs are laser-focused on the return on investment tied to retaining and acquiring customers year after year.”

BTIG’s Corporate Access program hosts client events across the consumer, energy, financials, healthcare, real estate, shipping and technology, media and telecommunications sectors. For more information about the conference or to access BTIG insights, contact a BTIG representative, or visit Follow the conversation on Twitter along with @RichBTIG.


About BTIG
BTIG is a global financial services firm specializing in institutional trading, investment banking, research and related brokerage services. With an extensive global footprint and more than 600 employees, BTIG, LLC and its affiliates operate out of 18 cities throughout the U.S., and in Europe, Asia and Australia. BTIG offers execution, expertise and insights for equities, equity derivatives, ETFs and fixed income, currency and commodities (futures, commodities, foreign exchange, interest rates, credit, and convertible and preferred securities). The firm’s core capabilities include global execution, portfolio, electronic and outsource trading, transition management, investment banking, prime brokerage, capital introduction, corporate access, research and strategy, commission management and more.

Disclaimer: To learn more about BTIG, visit


About Betaworks Studios
Betaworks Studios is a new club for builders located in the Meatpacking District of NYC. Over the past 10 years Betaworks has built companies, run accelerators, and invested in talent. Now we’ve opened our doors and invite you to join our supportive community of builders in the place we call home.

To learn more about Betaworks Studios, visit


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